Nularia works with leadership teams when an important decision needs to lead to practical progress

Our assignments are shaped by the situation facing the client. Nularia works directly with clients and alongside selected specialist partners. The examples below describe assignments where Nularia contributed to a defined part of the work.

Selected Business Situations

Building local presence in new markets

Distribution expansion in the United Kingdom and Greece

Steyr Motors

Sector: Marine propulsion
Markets: United Kingdom and Greece
Nularia service: Growth and Market Strategy

The context

Steyr Motors expanded its European distribution network during 2025 through new agreements in the United Kingdom and Greece.

In the United Kingdom, the company appointed Golden Arrow Marine as an official distribution partner. In Greece, it entered an agreement with Petros Petropoulos AEBE, marking Steyr Motors’ formal entry into the Greek market. Both arrangements cover marine propulsion systems, spare parts and local service support.

Nularia’s contribution

Nularia contributed to the market entry work through a specialist partner with relevant maritime-sector experience.

Our input focused on the commercial considerations around a partner-led route to market. It included support for local-market assessment and early planning for the distributor model.

The strategic outcome

The agreements gave Steyr Motors a stronger local route to market in two priority European locations.

The Greek arrangement established an official market presence where the company had previously operated without an authorised partner. The United Kingdom agreement strengthened the company’s position in an established maritime market.

The two agreements had a minimum combined volume of €5 million. They also created a basis for local technical support and spare-parts availability.

Expanding a European retail footprint

International growth through new store openings

Fressnapf | Maxi Zoo

Sector: Pet-specialist retail
Markets: France, Italy and Poland
Nularia service: Growth and Market Strategy

The context

Fressnapf | Maxi Zoo continued its European expansion during 2025, opening 195 new stores across its network. France was the group’s largest growth market, with 66 new openings. Italy followed with 40 new stores, while Poland added 26. The business also introduced urban-store formats in Copenhagen and Paris.

Nularia’s contribution

Nularia supported a defined strategic workstream through a retail-sector partner.

The engagement considered the commercial implications of future expansion across selected European markets. It focused on market prioritisation and the role of store format in the next stage of network development.

The strategic outcome

The group achieved 2025 revenue of €3.7 billion, representing growth of 2.5 per cent. Operating profit increased by around 11 per cent to €380 million. International activity accounted for 67 per cent of total revenue.

The expansion supported Fressnapf | Maxi Zoo’s continuing development as a European omnichannel pet-specialist retailer. The group operated 2,888 locations across 15 countries at the end of 2025, including franchise sites and joint ventures.

A customer-led operating model

Transformation for the next phase of the business

Frontier Agriculture

Sector: Agricultural services
Market: United Kingdom
Nularia service: Strategic Execution

The context

Frontier Agriculture began a transformation programme after research across the UK arable supply chain identified a need for a different business approach.

The company’s transformation plan is centred on a customer-first operating model. It is also supported by record investment in technology and a refreshed brand identity.

Nularia’s contribution

Nularia supported part of the strategic execution work through a specialist transformation partner.

The assignment focused on the practical implications of the customer-led operating direction. It included work to support leadership engagement and the translation of the new approach into relevant business priorities.

The strategic outcome

Frontier reported capital investment of £26.8 million during the year ended 26 June 2025. The investment was intended to support customers and sector growth, including the company’s highest level of technology spend to date.

The new operating model places customers at the centre of the business. Frontier has stated that the change is intended to make the company easier to do business with while strengthening its future resilience.

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